Pro Tip

Segmental analysis is something many SMEs do not engage in, but it often proves invaluable when we are working to identify the best areas of potential enterprise value growth. Segments can include things like products, services, geographic areas, marketing verticals, team member, and more. Understanding what you are doing now to drive the highest value allows you to be intentional about doing more of that, it also allows you to work to identify complimentary offerings or targeted areas of efficiency improvement to drive higher contribution margin strategic growth. Get granular, start now!

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