Pro Tip
Growth through expansion into new geographical locations is exciting, it is also expensive! Focusing on top line sales growth in this situation is common, but cash forecasting to ensure sufficient liquidity is maintained is essential. Without this part of the process the business can be put at a high risk of experiencing a cash shortfall, despite those added sales. Make sure that liquidity planning is not left out of your 2025 budgeting and strategic planning process.
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