Pro Tip: In times of economic turmoil

In times of economic turmoil, it can help business owners both practically and emotionally to think outside of the box from what they are normally engaged in with the day to day business. Some examples of this:

1. Consider opportunities to pivot to reach new customers and/or markets
2. Develop alternative plans to provide guidance on what actions to take in the case certain negative outcomes materialize
3. Take item 2 farther and map out the financial implications of those actions
4. Drill down on gross margin and cash flow data to ensure nothing is being left on the table

Preparedness = Resilience

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