Pro Tip: Purpose of Budgeting

People think of budgeting as a cost savings tool, which it is. It is also a tool to inform growth. From my perspective, this is its more important role. No one gains exponential returns through cost cutting, the act of budgeting/forecasting is to help you decide how to best deploy your resources to fund growth. It helps to identify which options for growth are most advantageous to a business. It also helps to tell us what options for growth are possible now versus will be possible later, and what resources will be required to make them happen. It you want to grow well, you need to forecast.

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