Pro Tip: Top Priority for Small Business Owners

A very important idea to remember as a small business owner is that not all sales are created equal. Not every sale creates the same ultimate value for your business. Not every sale uses the same amount of capacity of your resources. Being very intentional about how you deploy your resources to create value is the most important part of decision making in a business. Failing to be that intentional, and failing to adequately identify the value of how you go to market, inevitably will result in less value creation over time. Make it a priority in 2026!